Adidas would set up glass structures that resemble the brand logo. These would be filled with polluted ocean water. The water in each box shows the pollution levels of the ocean over the last couple decades to highlight how long it took to reach the current level of pollutions and reiterate the campaign tagline "It all starts small"
Pamphlets and flyers promoting easy eco-friendly changes that can be made to everyone's daily life will be given out to Adidas shoppers as well as people who visit and post the Adidas installation on social media.
Additionally, along with the pamphlets and flyers mini sculptures of the experiential installation will be given with each purchase to remind people that every action counts.
In an effort to get people to be more eco-friendly, Adidas would set up bike stands across the city along with recycle bins.Throwing away recyclable trash in the Adidas bins would allow people to use the bikes for a few hours and help reduce level of pollutants not only in the ocean but also in the atmosphere.
